Broadway Pier and Pavilion
1000 North Harbor Drive
San Diego, CA 92101

2017 & 2018 Winners!
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Artists Invited

It’s been called the “most creative atmosphere in the world”.   It has an upscale audience that loves beauty and has the wherewithal to buy it.   So you might sell more here than at just about any other event in Southern California.

An estimated 150-200,000 people come to San Diego’s North Embarcadero over the Labor Day holiday weekend. They enjoy Seaport Village and the Old Police Headquarters, the U.S.S. Midway aircraft carrier museum, the Maritime Museum, many special events like Wonderspace and of course, our beautiful bay.

Some 30-40,000 pay a modest admission price ($10-$15) to enter our exquisite art show and sale. They see the world’s best sand sculptors from Italy, Ireland, the Netherlands, Russia and Canada challenge the best from the U.S., carving magnificent sculptures that can be seen nowhere else.  

They peruse and purchase works in other media (can’t take sand sculptures home — they weigh over 10 tons and would ruin the carpet) . . . media like metal and glass, acrylics and ceramics, wood and fabric, gemstones and, you-name-it. They buy works in oil and watercolor (kind of appropriate on a pier over the water, no?), and photography too.

Along with the incredible array of art, the event features live big band entertainment, more than a dozen gourmet food purveyors, kids sandcastle building lessons and rides, appearances by City and Port officials, coverage on all area TV stations and advertising in print and social media. (Participating artists are listed in a 4-page full-color ad in the San Diego Union-Tribune.) And the Web! Altogether, the event generates up to 100,000,000 media impressions. What other events that you exhibit at even come close?

This is the last big holiday weekend of summer. Tourists and locals alike are in a spending mood.

Your exhibit is part of the Dimensional Art Exposition at the front of the pier. Patrons must walk through it to see the World Masters sand sculptures featured at the back. Bring your own canopy, table and chairs, or rent them from us. Booth adjacencies may be arranged for groups. You may apply for a single or double 10×10 area, or two artists may share one. Space is limited to 48 booths, so please apply early.

Please email JS@USAsand.com or call Joyce at 619.980.6651.

Or just download the Artist Application here and send it to us…

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